Kenya: Developing and Implementing a Communication Strategy for the Sub-Regional Focal Point for Animal Genetic Resources (AnGR) for West Africa

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Organization: African Union – InterAfrican Bureau for Animal Resources
Country: Kenya
Closing date: 27 Jun 2018

Background

The African Union Interafrican Bureau for Animal Resources (AU-IBAR) is a specialized technical Office of the Department of Rural Economy and Agriculture (DREA) of the African Union Commission (AUC). AU-IBAR's mandate is to support and coordinate the utilization of livestock, fisheries and wildlife as a resource for both human wellbeing and economic development in the Member States of the African Union (AU). The mission of AU-IBAR is to provide leadership in the development of animal resources for Africa through supporting and empowering AU Member States and regional Economic Communities (RECs). Under this mission, AU-IBAR has developed a framework to mainstream livestock in the Comprehensive Africa Agriculture Development program (CAADP) pillars. Sustainable utilization of AnGR is a priority area under pillar 4 of the AU framework. In order to successfully implement this strategy, AU-IBAR has received a financial support from the European Union (EU) to implement a project which focuses on "Strengthening the Capacity of African Countries to Conservation and Sustainable Utilisation of African Animal Genetic Resources".

The project "**Strengthening the Capacity of African Countries to Conservation and Sustainable Utilization of African Animal Genetic Resources**" aims at strengthening the capacity of African countries and Regional Economic Communities to sustainably use and conserve animal genetic resources (AnGR) through institutionalizing national and regional policy, legal and technical instruments and implementing actions that will result in judicious exploitation of AnGR in Africa. This is achieved through:

  • Establishing the status and trends of animal genetic resources in Africa.
  • Developing policy frameworks for the sustainable utilization and conservation of AnGR.
  • Establishing national and regional utilization, conservation and improvement strategies and initiatives.
  • Increasing knowledge, attitude and practice on the use and contribution of livestock to economic growth, food security and poverty reduction.

Context of the Consultancy

In 2014, AU-IBAR and FAO organized a joint regional workshop on "Capacity Building in the Management of Animal Genetic Resources in Central and West Africa", held in N'Djamena, Chad from August 28 to 30. The main objective of the workshop was to build capacity in the Sub-Regional Focal Point for West and Central Africa to improve the management of animal genetic resources through better coordination and networking. The meeting took an important decision on establishing two sub-regional focal points instead of a single focal point for both regions. Through increased acceptance and commitment by the various stakeholders, the implementation capacities of the Sub-Regional Focal Point for West Africa have improved considerably in recent years. However, there are some lingering roadblocks preventing from quickly implementing its mandate focused on: (i) strengthening activities the countries with respect to animal genetic resources; (ii) supporting regional communication and awareness raising; (iii) providing technical assistance in designing and implementing regional projects; (iv) helping in developing regional policies on animal genetic resources; and (v) mobilizing resources for financing sustainable management activity for animal genetic resources. In this context, the African Union Interafrican Bureau for Animal Resources (AU-IBAR) seeks to identify and hire a consultant to develop and implement the communication strategy for the Sub-Regional Focal Point for Animal Genetic Resources (AnGR) for West Africa.

Objectives

The objective of the consultation is to develop and implement a communication strategy for the Sub-Regional Focal Point for Animal Genetic Resources (AnGR) for West Africa.
Specifically, the consultant will have to:

  • Help in developing and implementing an innovative communication strategy for improving the visibility of the Sub-Regional Focal Point for West Africa and its mandate, including liaising with donors, the media, other development agencies, and the partners.
  • Design and develop an integrated communication plan to improve public knowledge and attitudes, including partners on the image, mandate and achievements by the Sub-Regional Focal Point for West Africa.
  • Develop and use communication media and tools to promote the visibility of the Sub-Regional Focal Point for West Africa by focusing on the use of innovative information and communication technologies.
  • Assist in updating of the Sub-Regional Focal Point for West Africa website.

Expected Results

  • An innovative communication strategy for improving the visibility of the Sub-Regional Focal Point for West Africa and its mandate, including liaising with donors, the media, other development agencies, and the partners, is developed and established.
  • An integrated communication plan for improving the public knowledge and attitudes, including partners on the image, mandate and achievements by Sub-Regional Focal Point for West Africa, is designed and developed.
  • Communication media and tools for promoting the visibility of the Sub-Regional Focal Point for West Africa by focusing on the use of innovative information and communication technologies, are developed and used.
  • The Sub-Regional Focal Point for West Africa website is updated.
  • Recommendations on implementing genetic improvement programmes have been made.

Deliverables

Inception Report (IR)

An inception report (IR) within 5 days of signing the contract. The IR coming in no more than 10 pages should include the proposed methodology, the timetable and activity schedule, the sites to be visited, the persons to interview and an overview of the contents of the final technical report.

Technical Interim Report (TIR)

The technical interim report is considered the initial draft of the Final Technical Report (FTR) before a final copy is formally and officially submitted to AU-IBAR for acceptance.

Final Technical Report (FTR)

The final technical report (RTF) should take into account inputs and comments from relevant stakeholders and AU-IBAR. The draft final report must be submitted at the end of the time allocated to task performance. Once validated, three (03) copies of the consultation’s final report, in which the raw data obtained is annexed, must be submitted to AU-IBAR. The final report must be submitted at the end of the time allocated to task performance within a maximum of three calendar months from the date of signing of the contract.

Term of Consultation

The consultation will be carried out within 15 working days, from the day of the signing of the contract.

Payment

The total cost for the consultation will be 4500 (four thousand five hundred) US$, not comprising travel expenses and daily subsistence allowance for field visits if available.

Consultant Profiles

General qualifications and competences:

  • Be a national of West Africa.
  • Ability to communicate and write fluently in French and / or English with a good working knowledge of the other language.
  • Perfect command of French.
  • Excellent writing and communication skills.

Specific qualifications and competences:

The consultant shall have excellent knowledge in communication and advocacy areas. In particular, he or she should:

  • Hold a higher university degree in communication, social sciences, and / or any other communication-related field.
  • Have a proven track record in innovation and promoting new communication approaches and techniques (social media, on-line communication, etc.).
  • Have a good knowledge of livestock rearing conditions in West Africa as well as the media environment. **

    Closing Date for Applications: 27th June 2018**

How to apply:

The service offers must include a letter of interest addressed to the AU-IBAR Director, a curriculum vitae highlighting the qualifications and professional experience of the person concerned and a financial offer.

The full service offers marked as «Developing and implementing a communication strategy for the Sub-Regional Focal Point for Animal Genetic Resources (AnGR) in West Africa » should be sent by e-mail to the following address:

AU-IBAR Director
P.O. BOX 30786, 00100 Nairobi, Kenya
FAX: +254-20-367-4143
E-mail: procurement@au-ibar.org and include in copy: khalid.seid@au-ibar.org

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