Kenya: Consultancy – To Supply a SMS Platform, with Short Code, Bulk SMS Hosting, and Maintenance, Support and Training

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Organization: World Animal Protection
Country: Kenya
Closing date: 20 Aug 2018


World Animal Protection is a Non-Governmental Organization (NGO) working in Africa and across the world to protect animals. World Animal Protection works in four thematic areas; Animals in Farming, Animals in Communities; Animals in Disasters and Wildlife. We advocate and campaign for animal welfare; a world where animals live free, a life without cruelty and suffering. World Animal Protection seeks IT firm/Company to develop, install, supply, host, maintain, and support a short code and bulk SMS platform to develop supporter leads (via subscription and call to action), promote reporting on animal welfare issues, and allow mass broadcast of animal welfare related information.

Purpose of the SMS Platform
World Animal Protection runs a series of campaigns and direct programmes in several Africa countries including Kenya, Sierra Leone, Ethiopia, Uganda, Tanzania (Zanzibar), and Ivory Coast. The SMS platform will be the main key connector for World Animal Supporters.

The SMS Platform will enable World Animal Protection to achieve the following;

a) Expand our network of supporters/activists through subscriptions and sign ups to our toll-free number
b) Enable World Animal Protection to send out related information intended to raise awareness across the four thematic areas i.e can send SMS starting with the word Rabies, El Nino etc
c) Generate call to action (A SMS that prompts people to respond to action. i.e once they subscribe they can take action via SMs.. i.e can answer a series of questions. Tell your Governor Dog’s Lives Matter, sign up to petitions on the website.
d) Enable World Animal Protection to do mass broadcast in certain countries by giving us access to the mobile numbers in that country.

Geographical Scope of the SMS Platform
Kenya and Sierra Leone with provision to roll out in three more countries in the next three years.

Portfolio of the Company
a) At least 5 years’ experience in development of SMS-based platforms and carrying out focused
campaigns. Should possess strong working knowledge of public engagement;
c) Proven experience of running campaigns and generate calls to action via SMS
d) Demonstrated analytical and research skills with SMS
e) Knowledge and capability to engage key local public audiences who are important in decision-making on sustainable energy issues in the target countries.

Requirements for submission
a) A technical proposal detailing the methodology and work-plan to be followed to perform the task
b) Financial proposal detailing your professional fees (State if tax inclusive)
c) Demonstrate your capacity to undertake the task and provide reference as appropriate.
e) Support documentation e.g. registration, tax registration certificates.
f) Any other information that may be useful for reference may be cited and later provided if requested
g) Furnish World Animal Protection with references for their work
h) Have licensing from Authorized government agency as a Telco

How to apply:

For details on the complete Terms of Reference (ToRs), the scope of the consultancy, and how to apply, follow this link to our website:

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