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  • Spearhead the e-commerce strategy and grow sales through online platforms and digital marketing.
  • Grow Vivo’s online retail partners and distribution channels.
  • Report to the Head of Marketing; a critical role to our e-commerce strategy.
Responsibilities
Strategic Management and Skills
  • Develop and implement our e-commerce strategy
  • Play key role in the strengthening and implementation of Vivo’s Omni-channel strategy in order to provide customers with a seamless shopping experience across channels
  • Develop strategies to clear terminal stock effectively online
  • Deliver best in-class online merchandising and an easy purchase experience to customers across the globe.
  • Work closely with the creative and content team to improve product presentation including photography, video and creative.
  • Continually drive improvements in the user experience and customer journey across all online touch points, in order to drive conversion rate optimization and revenue
  • Work with external agencies to provide SEO analysis and recommendations.
Digital Marketing
  • Increase web traffic to our site and drive growth in numbers of online customers, online sales and customer satisfaction.
  • Lead and manage SEO/SEM, website analytics tools, HTML, CSS, and JavaScript development and constraints.
  • Be the key driver in developing and optimizing the performance and digital brand marketing of the E-commerce platform.
  • Develop our online product proposition and range in conjunction with our buying and merchandising teams.
Marketing, Business Development & People Management
  • Managing data collection and analysis
  • Test new ventures with potential marketplaces across the globe.
  • Manage high online availability and maximize product sell-through in season.
  • Manage customer service from order capture to fulfilment, logistics and after sale service
  • Work in association with the marketing and production teams to develop campaigns to drive web interest and sales, develop and execute sales-led communications and grow the mailing list audience/e-shots
  • Oversee stock reconciliation and reorders.
  • Lead and develop a growing E-commerce team including an online sales and logistics team.
  • Work closely with the marketing team to measure how editorial content is delivering results across our key metrics, including visitors to the website, engagement and social media followers across key platforms.
Behavioral Competence 
  • Tech Savvy
  • Strong online marketing skills
  • Positive attitude
  • Strong inter-personal skills
  • Professionalism
  • Honest
  • Creative
Requirements
  • 3 years proven track record of successfully driving sales growth. A background within merchandising or a highly developed understanding of merchandising would be a district advantage.
  • Demonstrable success in a consumer e-commerce role.
  • Degree in a business related field, ICT, Sales and Marketing would be desired.
  • A professional qualification in Digital Marketing will be an added advantage.
  • Demonstrated ability to drive sales results.

How to Apply

Please indicate your salary expectation on the subject line. Applications that do not include the salary expectation will NOT be considered.
If you believe you are the right person for the position and would like to be a part of our Team, kindly send a detailed CV and cover letter to recruitment@vivoactivewear.com by December 7th, 2018. The subject of your email should be “E-commerce Manager 2112 – (Expected Salary)” e.g. Ecommerce Manager 2112 – Ksh. XXXX
We would love to respond to all your applications but due to a large number of applications received for advertised positions, only shortlisted candidates will be contacted.

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