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Digital Activation Manager (Nairobi) GlaxoSmithKline (GSK)

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We are a science-led global healthcare company that researches and develops a broad range of innovative products in three primary areas of pharmaceuticals, vaccines and consumer healthcare. As one of the few healthcare companies researching both medicines and vaccines for the World Health Organization’s three priority diseases – HIV/AIDS, tuberculosis and malaria, we are very proud to have developed some of the leading global medicines in these fields. Our product portfolio also includes a range of consumer brands, many of which are household names around the world, including Sensodyne, Aquafresh, Horlicks, Panadol and Tums. Specialties Pharmaceutical products, Vaccines, Consumer healthcare products

Job Purpose

Act as the subject matter expert for channels to build the internal capabilities and by establishing the channel activation strategy and execution and optimize utilization of the digital channel.

Enable the strategic use of multichannel measurement and analytics to derive actionable insights about customer experience, end-user engagement, channel optimization and content performance.

Enhance the business’s multichannel capability by translating data insights into business actions for non-technical audiences.

Key Responsibilities / Accountability

Channel Activation

Implementation of Integrate campaign across channels to create a seamless digital customer engagement. Activate available content on existing/new channels to increase engage with customers. Responsible for maintaining the global standards, design/style guides, business processes for all channels. Responsible for end to end Channel activation example webinar, emails, veeva engage, website. Work across brands to support execution of digital activities Use and continuously improve GSK channel/platform templates to create/modify content Responsible for digital content copy approval process

Sales Force Engagement

Advise the sales team on appropriate digital content to use during customer engagement in execution of campaigns. Partner with the sales team to drive digital channel effectiveness in customer engagement. Oversight of the Sales force follow up plans after webinars Facilitate sales team digital training to the new joiner and digital platforms- ensure proper use of channels  Provide regular channel analytics to sales team to support in execution of digital campaigns

Key Behavioural Competencies/Leadership Expectations

  •  Set direction & inspire
  •  Work across boundaries
  •  Release energy
  • Develop capability & talent
  • Drive performance
  • Live our values

Specialized Knowledge

  • Leadership
  • Communication Skills
  • Multi Channel Marketing
  • Pharmaceutical Marketing
  • Innovation
  • Commercial Experience
  • Project Management

Submit your CV and Application on Company Website : Click Here

Closing Date : 13th November, 2020

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