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Trade Marketing Manager, East Africa (Nairobi) Pernod Ricard

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Pernod Ricardis the #2 worldwide in Wines & Spirits, with consolidated Sales of €9,010 million in Fiscal Year 17. Created in 1975 through the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Detailed Tasks

Customer Marketing strategies

  • Annual Customer Marketing Plans for key brands developed
  • Identifying Target customers
  • Aligning customer Marketing Plans aligned with brand and commercial objectives and account plans
  • Developing Channel and sub-channel strategies

Implement parts of Customer Marketing strategies

  • Implementing annual customer marketing plans for each brand
  • Developing Sales support presentations developed
  • Defining and Implementing a POS plan
  • Developing Customer Marketing promotional calendar developed
  • Managing sponsorships and their execution in co-ordination with Brand Managers and Brand Ambassadors.
  • Communicating brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)

Evaluation of Customer Marketing strategies

  • Evaluating Annual Customer Marketing Plans for each brand for effectiveness
  • Tracking and recording Customer Marketing activities
  • Making recommendations for future Customer Marketing Plans

Coordinate with Marketing and Sales

  • Making Internal stakeholders aware of Customer Marketing activities
  • Facilitating proper flow of information between Marketing and Sales departments

Collaborate with external agencies

  •  Giving external agencies necessary support to deliver project objectives
  • Giving input in briefs to Agencies for promotions in the On/Off Trade
  • Effectively managing the merchandising team along with the Modern Trade Manager.

Knowledge And Skills Required

Technical & Management Skills:

  • Sense of business and strategic agility
  • Balanced capabilities with regard to understanding brand strategies with a sales translation
  • Advanced financial aptitude and familiarity with cost-benefit analysis
  • Understanding of tracking metrics to evaluate marketing effectiveness
  • High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access
  • Building effective relationships across the organization and with key stakeholders
  • Ability to navigate in an amorphous environment
  • Exceptional verbal, written and presentation skills

Personal & interpersonal skills:

  • Self-motivated and passionate about brand development
  • Outgoing with excellent people skills
  • Action-oriented with an inherent drive for results
  • Highly creative with ability to learn fast

Experience & Qualifications Required

  • Business Administration, Marketing or similar business degree.
  • Min 5yrs experience in consumer products marketing and/or sales with significant exposure to brand building activity
  • Strong sensitivity to the luxury or premium goods universe

Submit your CV and Application on Company Website : Click Here

Closing Date : 5th December, 2020

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